Building your own survey on SurveyMonkey? Here’s a SurveyMonkey alternative that skips the building.
SurveyMonkey gives you a blank page and a set of tools. HELM Culture Score gives you the finished framework, the questions, the scoring and the report already built, so the thinking’s done before you start.
The difference in a sentence
SurveyMonkey gives you a tool to build a survey. HELM Culture Score gives you a survey already built, and a credible answer at the end of it.
Both can get you data. The difference is what happens next: with a DIY builder, working out which questions to ask, how to weight them, and what the results actually mean is left entirely to you. With HELM Culture Score, that thinking has already been done, tested and refined.
Survey Monkey | HELM Culture Score | |
What you get | A survey-building tool and a blank canvas | A finished framework: questions, scoring and report already built |
Question design | Down to you to write, test and refine | Ten fixed questions across five research-backed pillars |
Analysis | Down to you to interpret the results | One overall score plus a result for each pillar, delivered as a report |
Time investment | Can involve significant internal work to build something worth trusting | Ready to send, no building required |
External credibility | A results dashboard, built for internal use | A score built to be used externally too: careers pages, tenders, board papers |
Best suited to | Businesses with the internal resource and expertise to design their own survey | Any business that wants a credible answer without building it themselves |
Why businesses choose HELM instead
A survey tool is only as good as the survey someone builds with it. Getting that right, the right questions, a scale that means something, a way to turn answers into a result worth trusting, takes real expertise most businesses don’t have spare capacity for.
HELM Culture Score removes that step entirely. Ten questions, already built and tested, producing one honest score and the pillar detail behind it. No survey design, no analysis, no wondering whether the result actually means what you think it means.
Straightforward, published pricing
No sales calls needed to find out what it costs.
Small | Medium | Large | Enterprise |
£2,400 | £3,600 | £5,400 | Custom |
Common questions
Can’t we just build this ourselves in SurveyMonkey?
You can build a survey, certainly. What’s harder to build yourself is a credible, comparable score behind it, one that means the same thing this year as it will next year, and that stands up when used externally. That’s the part HELM Culture Score has already done.
How many responses do we actually need for the result to mean something?
This is exactly the kind of question a DIY survey leaves you working out alone. HELM Culture Score is built around a tested approach to this, so you’re not guessing at sample sizes.
We already have a SurveyMonkey subscription, is switching worth it?
If the survey is being used to explore ideas internally, SurveyMonkey remains a fine general-purpose tool. If the aim is a credible, external-facing culture score, that’s a different job, and one HELM Culture Score is built specifically to do.
Ready to see if it fits?
HELM Culture Score. 10 questions. One honest score.