Two business professionals shaking hands in office, symbolising choosing a coach, with HELM Culture Score logo

Choosing A Coach: How to Select the Right Fit For You

When it comes to professional growth, choosing a coach is one of the most important decisions you will make. The right coaching partnership can accelerate your development, while the wrong fit may slow your progress. Here are the key factors to consider when choosing a coach to ensure you get the best possible return on your investment.

1. Choosing a Coach: Assess Experience and Credentials

Experience and expertise should be at the top of your list when choosing a coach. Look for someone with a strong background in leadership development and a track record of working with clients in similar roles or industries. This ensures they understand the specific challenges and opportunities you face and can offer relevant, practical guidance. Check their credentials too: a coach certified by a recognised professional body—such as the International Coaching Federation (ICF)—has undergone rigorous training and adheres to professional standards.

2. Understand Their Approach and Style

Different coaches have different coaching styles, so understanding their approach is essential when choosing a coach. Some adopt a more directive style, offering clear advice and guidance, while others take a facilitative approach, using questions to encourage self-discovery. Think about which style will help you grow most effectively. It is equally important to feel comfortable with your coach and to establish a rapport built on trust and mutual respect. A good coaching relationship thrives when both parties are open and connected on a personal level.

3. Consider Practicalities and Logistics

Practical details matter too. When choosing a coach, check their availability, location and fees to ensure these align with your schedule and budget. If you prefer in-person sessions, make sure the coach is within reach; if you favour virtual meetings, confirm that they can deliver a high-quality experience online. Many coaches offer an initial consultation or trial session—take advantage of this opportunity to assess their approach and see whether you feel a genuine fit.

4. Choosing A Coach: Focus on Long-Term Development

Finally, look beyond immediate goals and consider how the partnership will support your long-term growth. A strong coaching relationship provides not only short-term wins but also the mindset and habits needed for sustained success. When choosing a coach, seek someone who demonstrates commitment to your overall development, helping you build the skills and resilience to thrive well beyond the coaching engagement itself.


Coming next: The next article in this series, Leadership Development: Taking the First Steps Towards Personal Transformation, will be published in two weeks. Subscribe to the HELM blog to be notified when it goes live and continue to build your leadership toolkit.

For additional insights on choosing a coach and other leadership development strategies, head over to the HELM LinkedIn Page

Free resource: Take your leadership skills even further with HELM’s Become a Better Leader 30-day email course—packed with practical tasks you can put into practice straight away.

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